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Starbucks has shifted the coffee world because they always do three things right: Clean bathrooms, Clean area to congregate, Consistent products. So, Starbucks gets a C+.
Why they don’t get an A (although the health department might disagree with me) is that they kind of forgot something important about coffee. Coffee is great on its own. It is not supposed to be a carrier for flavorings. But, flavorings are where they make a ton of money.
My customers tell me that Starbucks coffee tastes like ash, it’s bitter and over-roasted. Okay by us at Wicked Coffees, where we specialize in coffee that tastes consistently like coffee, without the need for flavorings or ash-coverups. Great coffee doesn’t need flavoring to be amazing.
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