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A recent study at Johns Hopkins University has shown that consumption of 200 mg of caffeine helps with memory retention. The study was performed by Michael Yassa on 160 healthy men and women who were not regular consumers of caffeine.
 
Participants were shown some images, then given a placebo or 200 mg of caffeine in pill form, about the amount of caffeine in a large coffee. 24 hours later, new images were shown to them and those that had received caffeine were more likely to recognize differences between the original and later images.
 
For instance, a yellow ducky was one of the original images. Those that had the caffeine had better retention of the original image and were able to recognize shape and size changes in the image.
 
No, Johns Hopkins does not do quack studies.
 
Source: http://www.wbir.com/story/news/health/2014/01/17/caffeine-may-boost-memory/4576217/
 
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A new study at the Birmingham School of Sports and Exercise Sciences, UK, has shown that moderate coffee consumption (4 mugs per day) does not cause dehydration. Mugs up; myths down.
 
Source: http://zeenews.india.com/news/health/healthy-eating/moderate-coffee-consumption-not-linked-to-dehydration_26029.html
 
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Starbucks has shifted the coffee world because they always do three things right: Clean bathrooms, Clean area to congregate, Consistent products. So, Starbucks gets a C+.
 
Why they don’t get an A (although the health department might disagree with me) is that they kind of forgot something important about coffee. Coffee is great on its own. It is not supposed to be a carrier for flavorings. But, flavorings are where they make a ton of money.
 
My customers tell me that Starbucks coffee tastes like ash, it’s bitter and over-roasted. Okay by us at Wicked Coffees, where we specialize in coffee that tastes consistently like coffee, without the need for flavorings or ash-coverups. Great coffee doesn’t need flavoring to be amazing.
 
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Sometimes I look forward to going to bed at night because I know that when I wake up, I get coffee. I know of one extremely intelligent man who, through taking about 16 steps, has proven that he can turn a particular brand of bad coffee into good tasting coffee. He’s really intelligent. I’ve got to hand it to him.
 
I also know that baristas go through many months of training to be able to create a really excellent latte or cup of coffee. But between you and me, I would like to be able to make coffee that tastes very good and is very satisfying every morning in my own home. I’m talking about coffee that doesn’t require heroic measures.
 
That is why I started Wicked Coffees. It’s a coffee that tastes wonderful using a plain coffee maker. What could be more satisfying than waking up each morning to a fresh pot of coffee that tastes so good, it doesn’t require heroic measures to make it palatable? (And who in the morning is capable of heroic measures, anyway?) Many of my customers are very surprised to discover that Wicked Coffees, in spite of its name, requires no special pots, timing, flavored powder or syrup, nor sugar nor creamer to be good.
 
I don’t want to talk anyone out of cream and sugar in their coffee; my wife loves her coffee that way. She grew up with cream and sugar in her coffee. Now, with cream and sugar added to her cup of Wicked Coffees, it just tastes like dessert. The cream and sugar aren’t cover ups, so she gets to really enjoy her morning wakeup.
 
I recommend that you start with a bag of Devils Delight, my favorite. It’s a dark roast that isn’t bitter and the finish is very clean. It’s a great delight to savor the developing flavor of Devils Delight in my mouth. Jehovah Java is another great choice because it has more caffeine, but this medium roast has whole coffee flavor that’s easy to drink. If you favor espressos or café Americanos, try Hell Fire. I have never found a better espresso roast. It also makes a superb dark roast using regular coffee makers. The Marines here in town love it. I try not to tell them that it’s organic because that might make them think of it as weak and flavorless.
 
The choices are simple because they all taste wonderful. Very few coffee beans and fewer coffee roasters are up to my standards, but now that I found “non-heroic measure type” coffee, I’d love to share the blend with you. Order using the red tab at the top of the page. It says, “Get Wicked!